Brandless Founder & CEO Tina Sharkey

  • 90 of the top 100 CPG brands were in decline last year: People are rejecting the brands they grew up with. Young people don’t want to use the brands their parents used. They want to work with companies that reflect their values. 

  • We’ve been trained to believe that quality costs more and that price is a reflection of quality: Brandless believes that is not true. Who said better needs to cost more?

  • The thesis behind Brandless: Products tell their own story. We don’t need to tell that story.

  • It is about simplicity: Everything has been reduced to its most simple, beautiful design form. Just what matters.

  • How to compete with Amazon: Curation. Go search for shampoo on Amazon. You’ll have 20,000 options. We have 1. You won’t be overwhelmed with the paradox of choice.

  • We realized a lot of people want to try our products before they buy: So we set up a pop-up store in New York. Thousands of people a day came. Lines around the block. All to taste and try.

  • The Brandless community wants to be kind: Every time you buy something we donate a meal in your name through Feeding America. People make purchase decisions based on being kind/charitable.

  • Tag line: Better stuff for fewer dollars. 

  • How do you offer lower prices?: Brandless eliminates all the costs and ships direct. It eliminates all the markups that happen in between wholesale and retail. 

  • A brand isn’t what you say about yourself: It’s what a friend tells a friend about you. 

  • A strategy Brandless used to decrease customer acquisition costs: A lot of startups are spending a lot of money to get one customer to buy one thing in one category. Brandless launched with 110 products across 7 different categories. This early acquisition lowers future costs as we add new categories.

  • Full podcast here.