Company of One: Laura Roeder is an open book

Full podcast here.

  • What is Meet Edgar? It’s an online tool for folks to manage their social media content with more consistency and less time. 

  • What drives growth at Meet Edgar? We base our growth spending around our profit margin. We aim for a profit margin of 20%. If we are higher than 20% we can put more money into growth. 

  • Some problems are not solved with more money: Anyone who has built software knows that throwing more money at it doesn’t actually make it happen faster. 

  • Meet Edgar publishes revenue numbers and their company handbook. Why?The reason for that is context. People can make better decisions with more relevant information. Being transparent also helps with recruiting. I don’t see any downsides to transparency.