Mr. Beast — the world's biggest YouTuber
When you’ve read a couple of hundred biographies of entrepreneurs certain traits appear over and over again. Mr. Beast has a lot of those traits.
A few examples:
Reinvest cash flow into future growth
If I make $3 or $4 million a month I just spend it on making videos the next month. I just reinvest.
Expand your market by doing things that your competitors aren’t
I’m going to dub all of my videos in the top 10 languages.
I’m paying crazy money for these dubs (He hires people that are famous in that country as voice actors) but it is working well. We did 50 million views in the first month.
My main channel is 60% American. My Spanish channel is 1% American. It is a whole new audience.
The first rule of compounding: Never interrupt it unnecessarily
Do you see yourself getting out of the space?
No never. I think YouTube is going to grow even bigger.
85% of the phones of the world run on Android which has YouTube preinstalled. And Google funnels people into YouTube.
I think YouTube is going to be ginormous and I want to be the biggest YouTuber in the world in 10 years.
Steve Jobs, Edwin Land, Walt Disney, Henry Singleton, Jeff Bezos all knew that when you find something lucrative you don’t tell other people about it
I won’t do a behind-the-scenes video. A lot of people copy my every move. I spent 5 years and tens of millions of dollars fucking up and learning from it. And for me to just shows thousands of creators that are coming from my neck. . . It would be like a cheat code. It is easy to replicate but took a long time to figure out.
Find out what you are best at and pound away at it forever
What are you most excited about?
Just YouTube. It’s never changed. It gets me up in the morning. It’s what I live for. Since I was 13 I’ve been obsessed and it won’t go away.
Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance
I’d win every challenge. I am the most competitive person. I spent 50 hours buried alive. I spent 40 hours counting to 100,000. I’ve done so many dumb things. I’m so competitive I’d die before I lost.
Follow your natural drift
I don’t need to motivate myself to do YouTube. It is just what I do. It consumes me. If I stop I get depressed.
Everything I like —providing for my family, employing my friends, being able to do crazy cool stuff, having freedom, the fame, the money— all points towards being a better god damn YouTuber.
If you are reading this and don’t already listen to Founders— here is the link to start learning from history’s greatest entrepreneurs.
—David