Steve Jobs' plan to turn around Apple

Steve Jobs gave this talk a few weeks after returning to Apple.

  • I’ve been back at Apple for 8 to 10 weeks. What we are trying to do is not something highfalutin. We are trying to get back to the basics. We are tying to get back to great products, great marketing, and great distribution. [0:30]

  • I think Apple has pockets of greatness but has drifted away f…

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